Discover your WHY.
Live and decide from clarity.
An individual coaching session based on Simon Sinek’s method. Together we uncover your WHY, the belief that drives you at your best, and the HOWs that bring it to life.
Sessions in English or French
Online worldwide · In person in Canton Zurich
The Golden Circle
Simon Sinek’s Golden Circle describes three levels: WHAT you do, HOW you do it and, at the centre, WHY you do it: the purpose, cause or belief that inspires you.
Most of us can describe our WHAT. Far fewer can put their WHY into words. That is what this work is about.
Three steps. One direction.
Like a lighthouse among the waves, a clear WHY gives you a fixed point when everything around you moves.
1 · A quiet space before any commitment
A free 25-minute conversation to get to know each other, look at where you are and, if useful, introduce the Golden Circle.
2 · WHY Discovery
The core session: from the stories that shaped you to a first draft of your WHY and your HOWs.
3 · Follow-up sessions
We refine your WHY and HOWs if needed, then bring them to life through your WHATs: concrete choices, actions and decisions.
In their words
“The WHY Discovery we had was very insightful. The notes Kévin provided still resonate with me, and as my startup journey officially kicks off, I feel very aligned with the values and the ‘WHY’ we identified. It gives me a lot of confidence that I’m moving in the right direction.”
Zug · Switzerland
“The WHY discovery has helped me discover my true values in life. This uncovered guiding principle directs my steps every day on all emotional, psychological, and intellectual levels.”
Bollène · France
How a WHY Discovery unfolds
The Golden Circle
A short introduction to the Golden Circle — unless we already covered it in your free session.
Storytelling
You share the memories and experiences that marked you most — the moments that shaped who you are.
First analysis
A short pause during which I make a first analysis of your stories to identify recurring patterns and themes.
Your WHY and HOWs
Based on the themes we identified, we build together a first draft of your WHY and your HOWs.
Why work with someone from outside?
In Find Your Why, Simon Sinek and his co-authors explain that you can’t find your WHY alone: you need a partner to share your stories with — ideally someone from outside your daily life, hearing them for the first time. A person who listens, asks questions and helps you notice the themes that are hard to see from the inside.
Start your Inner Lighthouse Journey.
The first step is free: a 25-minute conversation to see where you are and whether the WHY Discovery is the right next step.