About

About

Helping you understand yourself and make aligned decisions.

I’m a certified Simon Sinek WHY Coach based in Volketswil, Canton Zurich, Switzerland — offering clarity coaching to thoughtful professionals navigating important personal and professional transitions.

Background

Ten years in the industry. A lifetime of questions about clarity.

Before becoming a coach, I spent over ten years in the medical devices industry — working in environments where clarity, precision, and sound judgment were not optional. I navigated the complexity of regulated industries, international teams, and high-stakes decisions. I know what it means to be professionally capable and yet quietly uncertain about direction.


That professional experience shapes everything about how I coach. I understand the world my clients come from. I speak the language of pharma, medtech, consulting, and engineering. And I know that intelligence alone doesn’t produce clarity — structure and reflection do.

From noise to clarity.
Approach

Reflective by nature.
Structured by design.

My coaching style is reflective and clarity-oriented. I don’t motivate. I don’t push for performance. I create a calm, structured space where you can think more clearly than you would on your own.


The work is precise. It’s grounded in Simon Sinek’s WHY methodology — a framework that helps people understand the underlying beliefs and values that drive their behaviour. When you know your WHY, decision-making becomes more consistent and your sense of direction becomes more stable.


Cultivating inner clarity — one conversation at a time.

What guides this work

Three principles that shape every session

No advice.

I don’t tell you what to do. I help you understand yourself well enough to know what the right direction is — for you.

No performance.

This isn’t about productivity or achieving goals. It’s about understanding what genuinely matters to you and making choices that reflect that.

No shortcuts.

Real clarity takes time and honesty. The process works because it goes deep — not because it’s fast or easy.

Certification & Credentials

Certified Simon Sinek WHY Coach

I am a certified Simon Sinek WHY Coach — trained and accredited by The WHY Institute. This certification ensures a rigorous, consistent process for every client, regardless of their industry or background.


The WHY Institute’s methodology is evidence-based and built on decades of research into what makes people and organisations most effective. As a certified practitioner, I deliver the WHY Discovery process with full methodological fidelity — the same framework used by coaches worldwide, held to the same standard.

Certification

Certified WHY Coach — Simon Sinek / The WHY Institute

Industry Background

10+ years in medical devices — international environments, regulated industries

Location

Volketswil, Canton Zurich, Switzerland
Online coaching available worldwide

First step

Let’s explore whether this is right for you.

A first conversation costs nothing. It’s a space to see if this kind of work makes sense for where you are.